As part of an ongoing collaboration with Astrup Fearnley Museet, we designed the campaign and printed matter for Good Morning America, a group exhibition presenting works by a cohort of American artists known for their appropriation of images, objects, ideas and clichés about consumer culture. Our visual identity for the exhibition channels the aesthetics, typography and style of American advertising and packaging from the late 1970s to the early 1990s – a time when several of the artists included in Good Morning America first came into prominence. The exhibition includes artworks by Robert Gober, Felix Gonzalez-Torres, Jeff Koons, Richard Prince, Charles Ray and Cindy Sherman.