Project

Timothy Taylor 16×34 Identity

Year

2016

Location

As part of our new identity for the commercial art gallery Timothy Taylor we have designed materials for the gallery’s first space in New York City. The name Timothy Taylor 16×34—referring to the dimensions of the space in feet—makes use of the typeface New Pegasus, a contemporary reinterpretation of Berthold Wolpe’s 1937 typeface Pegasus that we designed for the gallery in 2015.